Coachella | Emerging Companies Stage

On Sunday, April 24, the 2022nd version of the music festival in Indio, California - United States came to an end. We are talking about CoachellaThe festival was sold out in a matter of minutes. Not only did it have a positive impact on tourism and the local economy, but after two years of not being held due to the pandemic, it shows how influential an event of this magnitude is for the big brands and, of course, for the emerging companies that, more and more, are making their presence felt.

Emerging business scenario

Live music is no longer just for listening. Music festival-goers are constantly craving new experiences. This opens the door to innovations from start-ups and thus the opportunity to showcase their payment, mobile and sensory 'apps'.

The economy and the number of visitors drive music festivals, as an important niche that has already begun to focus on new businesses. The objective is clear, to differentiate themselves and provide services that delight attendees. Achieving a chain effect so that the promoters of these events increasingly strive to innovate, creating projects that their traditional counterparts can not provide.

Enjoying music is no longer just about buying tickets, drinking beer and watching shows. Audiences interact through their mobile devices without having to stand in front of the stage. Moreover, even before leaving home, they start using event-related apps.

The immersive Coachella

A festival like Coachella, for example, is especially attractive in the midst of the struggle for the interest of these diverse audiences. There the audience is a prisoner, all their attention is focused on what they see. It's not like being on the street, where there are too many visual stimuli.