Economic Theories: Lipstick Index
When you read Economic Theories and Lipstick Index in the same sentence, I am sure you find it strange and difficult to find a relationship in less than 3 seconds between both terms. Actually, it's not that hard. Unexpected? Yes, and 100%, since you won't find this theory in the 101 economics books.

By the end of reading this article you will understand why when it comes to recession-proof product categories, makeup is considered one of the safe bets.
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Beginnings of the Lipstick Index


The economic theory of the "Lipstick Index" was coined by Leonard Lauder, billionaire, philanthropist, art collector and one of the heirs to the Estée Lauder Companies cosmetics fortune.