On-demand Streaming Platforms

Streaming platforms are atomizing the offer and for now are concentrating on capturing subscribers.

Disney (DIS) reached its subscriber goal ahead of time. It managed to surpass 100 million subscribers, after launching the migration of its list of movies, series and documentaries from other platforms, including cable TV packages, to its own streaming service. It invested heavily in technology during 2020 and bet even more, with the purchase of FOX movie content, to finally be called Star Channel.

With this strategy, it intends to reach more consumers and increase its presence in different consumption categories. The entertainment conglomerate's bet takes away space from Netflix (NFLX) and limits the reproduction of its content, which is now hosted by Disney+.

Paramount, the American film production company owned by ViacomCBS (VIAC), has just launched its content through a streaming platform at a launch cost of approximately US$$5.

What happened to Netflix within the streaming platforms?

Netflix, a pioneer in streaming platforms, surprised with its revenue growth in the first quarter of 2021, but did not reach the expected number of subscribers. While the sum was estimated at 6 million new accounts, it only reached 4 million. Causing a 10% drop in the share price within a few days. It is worth noting that Netflix will have Sony's content from 2022; suggesting an advantageous position, in terms of product offering. It was noted in its financial results that advertising spending decreased compared to the same period of the previous year; while investments in technology were significant and suggest the use of its own box to produce exclusive content.