Swiss High End : Watches

Wearing high-end Swiss watches is synonymous with power and elegance, it is practically a closed club for millionaires, since they are the ones who have the pleasure of owning collections valued in thousands of dollars of these wonders made exclusively by hand.

It is of utmost importance to know that there is a rigorous process and rules to obtain a certificate of origin (yes, just like wines), by this I mean to read normally on the lower part of the dial located on both sides of the digit 6 or VI the phrase "Swiss Made".The two words, which are not limited to just letting you know the place of manufacture, is the guarantee of a good performance, precision and reliability in a watch.

Many are unaware of the power of that phrase and how influential it is in obtaining up to an additional 50% of its original value in a secondary market.

What is going on?

During the pandemic, many consumers of luxury and high-end goods invested the funds they normally spent on travel and entertainment in alternative assets such as tokens or non-fungible watches. It seemed to be a good option when looking at the mix of stock markets plus the positioning of cryptocurrencies.

What they didn't expect from the start of this 2022 was wobbling markets, rising inflation, simmering geopolitical tensions, leading investors to shift to prefer something more tangible, like a Rolex Daytona.